Tamás Hajnal

• Behind the scenes – international sport events from agency point of view
  11:20-12:15: Multisport events and festivals - Hall of legends

  An insight into this year's major sports events held in Hungary through the lens of a dedicated agency which had a major part in all these. What goes on behind the scenes? What challenges do marketing communication and event planners face and how do they solve them? What makes the event a success? When do they consider an event successful?

  Tamás Hajnal

  Human Telex Advertising & Event, Executive Director of Humán Telex Ltd