Program
We are currently working on the details of the full program. We will update it every day with exciting topics and outstanding speakers.
We reserve the right to change the program.
9:00-9:15: Opening ceremony
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Opening speech of the Secretary of State
What does the future hold for the Hungarian sport in times of crisis? The ecosystem of domestic sports was fundamentally reshaped by the challenging world economic situation. Ceremonial opening and a comprehensive analysis of the current situation from the Secretary of State for Sports.
9:20-11:20: Development of sports infrastructure and facility management
How can the operators of the Hungarian sports facilities fight the biggest enemy of the present e.g. the energy prices? In recent years the sports infrastructure has undergone a huge development, but how sustainable will these facilities be? Moreover can they be operated on a market basis? Let's run through some good examples already in practice and some other practical solutions for increasing income and mitigating the effects of the crisis.
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Active lifestyle and recreational sports
How did the infrastructure of Hungarian leisure sports (cycling, hiking, kayak-canoeing, running, etc.) revive in recent years? What's next for the Hungarian amateur athletes? What opportunities will remain and which are the ones that we need to give up or temporarily omit?
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The impact of energy crisis on the operators of sports facilities - Exclusive premiere!
All sports facilities are affected to an unprecedented extent by the increase of energy prices. The operating cost structure of the facilities is completely transformed and the inflation also modifies the demand. There are a few solutions that might help operators survive. PwC's latest analysis covers the current status of facilities in Hungary and their possibilities.
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Sustainable eco-solutions at „V.30 Belvárosi Sportközpont” (Downtown Sports Center)
Swimming pool, wellness, gym, fitness room on 9 level and 600 square meters. What business model can be used to operate a leisure sports facility in the heart of the city? What is the role of renewable energy in a profitable operation of such a facility? Here's the history of „V.30 Belvárosi Sportközpont”.
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Round-table discussion - Sustainable facility management
The focus is on the sustainability and adaptation of sport facilities.
Ildikó BuranitsV.30 Belvárosi Sportközpont, Managing Director of Downtown Sports Center („V.30 Belvárosi Sportközpont”)Norbert KovácsNemzeti Sportközpontok, Director of National Sports CentresÁrpád KelemenPwC Magyarország, Senior manager at PwC HungaryPéter CzupponMLSZ Edzőközpont Telki, Executive director of MLSZ Edzőközpont Telki (Hungarian Footballl Federation training center)
11:25-13:05: Sports associations, clubs, federations, academies
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Hungarian sport, Hungarian sports associations
What is the role of SOSZ in Hungarian sports? How can the unified representation of thousands of sports associations be organized? Despite the territorial distances and differences in development, how can Hungary be connected at the level of sports associations?
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From talent to performance
What it takes for an academy to work well? Why is the continuous development of talents, coaches as well as the incorporation of innovations crucial not only professionally but also commercially? What makes an academic professional program successful? How does all this work for the National Handball Academy?
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The future of CONIFA (Confederation of Independent Football Associations)
Due to the ongoing war the activities of CONIFA, the confederation that brings together autonomous regions, national minorities etc., became even more sensitive. Why is national unity and the preservation of cultural identity particularly important in today's situation?
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Where are we coming from and where are we heading! The last 11 years of Ferencvárosi TC
How did Ferencváros become the best Hungarian team professionally and commercially? The journey of the last 11 years directly from the CEO: the biggest challenges, strategic decisions, ups and downs, behind the scenes secrets.
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Hungarian fencing – how it is to be a fencer in Hungary and abroad
Fencing is one of Hungary's most successful and traditional Olympic sports - however, one could never rest on one's laurels for long. The president of the Hungarian Fencing Federation will talk about innovation and the need for continuous renewal, the pressure and how to increasing the mass base.
13:00-14:00: Lunch break
14:05-15:30: Risk management in sports
Injuries, illnesses, unexpected life events - both the athlete and the club manager are human, and their entire season or even their whole career can depend on how they manage these risks in terms of their business as well as their performance. What is the level of financial awareness of the Hungarian athletes? How does a club manager calculate the loss of income due to injuries in his business year?
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Performance optimisation and sustainability
It is not enough to achieve the peak performance, it has to be maintained. How can elite athletes exceed the mental and physical barrier? What is the importance of innovative methodologies, outstanding professionals and various tools for those who have to perform under extreme pressure from one competition to another.
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Return-to-play protocol in practice
There is only one thing worse than an injury - if the athlete gets injured immediately after his/her return... Here's a presentation on the protocol for the return of injured athletes, what tasks lay ahead, what do they need to achieve and fulfill in order to be allowed back on the race track/pitch.
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Round-table discussion - Reasonable risk-taking strategies
Managing the two most important risks of human resources in sports: avoiding injuries and monitoring as well as increasing mental performance and psychological preparedness.
Gergely KoczkaHungarikum Alkusz Csoport, Sports insurance expert at Hungarikum Alkusz CsoportAttila BaloghFehérvár F.C Kft, Executive director of Fehérvár F.C.Ildikó ZelinkaMedia Coaching Kft, Executive director of Media Coaching KftGábor BartaMol Fehérvár FC, Physiotherapist/fitness coach at Mol Fehérvár FC
15:35-16:30: Development of sports infrastructure and facility management
The future of our best athletes, the sport activities together with the health of thousands of people, the development of young children's relationship to sports - Relevant experts will discuss this pressing and very delicate social matter and will give their opinion about the direct and indirect effects of this new situation brought by the crisis.
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The current state of competitive sports
How does the National Sports Agency transform its sports strategy for the coming years in order to adapt to the new conditions? What is the role of the athlete in sport management? How can a top athlete who has spent decades in professional competitive sports contribute to the development of an economic/business strategy?
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Kindergarten sport innovations
How to create the right environment for young children to fall in love with sports? More than 500 sports fields were handed over in a few years, only in kindergartens. What is the secret of "Ovi-Sport's" (Kindergarten sport innovations) success?
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The present and future of mini-football
Where is mini-football heading considering that it has a considerable mass of practitioners? What changes and innovative developments will the national competition organization network continue to build in the current turbulent economic situation?
16:35-17:30: Sports ecosystem and sustainability 1.
The mass base of sports in Hungary and in the world as a whole consists of very small micro-communities. The identity-shaping and community-creating effect of sports has been proven already, but this can be in serious jeopardy if the actors of the ecosystem continue to lead the way in an inappropriate way.
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Sport innovations at the University of Debrecen
What possibilities does a university have for the further development of sports on the campus? How can a university become a key innovation factor in sports?
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Sustainability in the German football ecosystem
Facility development, maintaining competitiveness and maximizing revenue in the Bundesliga stadiums.
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Nordic Ski World Championship from a sustainability approach
17:35-18:15: Hungarian sports beyond the borders
Premiere in Budapest! Delegates of Topolya, DAC, Sepsi OSK and FK Csíkszereda at one table! How do the most representative Hungarian football clubs beyond the borders see the challenges of the present and the near future? What are the similarities and differences between clubs from Central/Eastern Europe and their Hungarian counterparts? How does the development of football affect the Hungarian communities across the border?
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Round-table discussionDr. Barna Zsigmond PálKülgazdasági és Külügyminisztérium, Member of Parliament,Ministerial commissionerOszkár VilágiDAC Dunaszerdahely, Owner of FC DAC 1904 DunaszerdahelyZoltán SzondyFK Csíkszereda, President of FK CsíkszeredaLászló DiószegiSepsi OSK Sepsiszentgyörgy, Owner of Sepsi OSK SepsiszentgyörgyJános ZsemberiFK TSC Topolya, President of FK TSC Topolya
18:20-18:55: Sports ecosystem and sustainability 2.
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Good practices in the sustainability of sports events
Since when can we talk about green sports events? What aspects prevail in making a sports event more sustainable? International and domestic examples to follow, from the Olympics to small, local sports events.
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Garmin ecosystem - sport, health, environment
How can technological development become the engine of a sport as a whole? One of the world's leading performance analytics product development companies presents the state of the sport from the perspective of the manufacturer, sponsor and tech partner.
19:30-21:00: Sportmarketing Awards
The Sportmarketing Awards ceremony was created with the intention of recognising our top athletes and teams. Having the greatest marketing value is one of the cornerstones of our unique objective criteria throughout the process.
For more information click here!
09:20-10:35: World-class sporting events in Hungary
We can get to know the background of two sports events that took place with great success in our country in 2022 and two world competitions that will be held in Hungary in the near future.
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The effect of the Grande Partenza of Giro d'Italia on cycling in Hungary
This event definitely meant more for the organizers and for Hungary than just top riders competing in three stages throughout the country. It brought lasting results economically, in terms of tourism and the development of the sport as well.
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FINA World Championships Budapest 2022 - History written!
Husain Al-Musallam, the Kuwaiti president of the International Federation of Aquatic Sports (FINA), described the 2022 World Championships as the best of all time. Don't forget that the organizers only had four months at their disposal. Which was the biggest achievement: still putting together the best FINA World Championships ever or Kristóf Milák's unbelievable world record?
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The world is watching! - World Athletics Championships, where the heroes meet
"The goal is organise the best World Athletics Championships ever" - told our invited guest to Nemzeti Sport. After this year's FINA World Championships, we will have the priviledge to be proud of our athletes once again, as the sports world will be watching Budapest in the second half of August. What tasks await the organizers until then? How will this be different from previous World Championships? How will it effect Hungary now that we are facing the biggest sporting event in our country?
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Chess Olympics 2024
Hungary will host the Chess Olympics for the first time in 2024. The Hungarian Chess Federation did an enormous job on the tender and started the preparations immediately after they were selected as hosts back in December 2020. What innovative solutions are they preparing? What does it truely mean that this will be the first 5G Chess Olympics? What makes the event green and eco? What does the federation do to have greater female participation?
10:40-13:00: Move, learn, work! - Higher education in sport
How can sport, study and work be reconciled? How can the higher education institutions support this? Which are the benchmark universities in this matter and what made them so? Where do they position themselves internationally? What role do they play in the development of Hungarian sports?
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How will the University of Physical Education become the leading sports science university in the region by 2030?
What plan and strategy do they have to become the most advanced sports science university in Central Europe by 2030? Who are their biggest competitors? What makes them stand out? What should the university management, professors and students do to achieve the goal?
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Sport, as a strategic sector at the University of Debrecen
A university where sport is present as an ecosystem: sports association, facilities, competition organization and, obviously, higher education. Why and how did sports become a strategic sector in the institution? What are their goals in the short, medium and long term? Which achievement do they rate the highest?
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Sports career vs Sporting career
Why do we need well-educated economic specialists in sports? How can someone find a job in the world of sports with a degree in economics? How can one build a career in sports off the field? How can university help an athlete to work in sports even after a successful career and still achieve silverware?
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Sports and technical innovations in higher education
A university whose main area is technology and mobility, primarily focusing on the development of automotive industry. How can sports be involved in all this? What educational innovative solutions is the university using from which sports can also benefit from? How important is sport in the institution?
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Round-table discussion - Universities and sports
What long-term developments are universities working on in the field of sustainability concerning the facilities, education and sports? Why is sport an important driving force for universities? What steps are institutions taking for the development, growth and success of competitive and recreational sports? What kind of challenges do they face and how do they overcome them? Is the "good student, good athlete" still a valid phrase these days? How do they support the careers of the students?
Prof. Dr. Zoltán BácsDebreceni Egyetem, Chancellor of University of DebrecenDr. Krisztina AndrásBudapesti Corvinus Egyetem, Associate professor of Corvinus UniversityProf. Dr. Tamás SterbenzMagyar Testnevelési és Sporttudományi Egyetem, Rector of University of Physical Education and Sports ScienceAbel DjogniMOME, Sport & design manager at MOMETamás KolossvárySzéchenyi István Egyetem, Center Manager of Széchenyi István University
13:00-14:00: Lunch break
14:05-15:45: Sports and sponsorship
What is the ideal sports sponsorship cooperation? What makes a sponsorship successful? What does an athlete or sports association have to do to get the big companies behind them? Is there a chance for sponsorship for smaller brands, and if so, how? What has changed or what needs to be changed on the field of sponsorship market in these crisis-ridden period?
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The value of the sponsor beyond money - Prospex Team
Why does a world brand support a sailing team competing on Lake Balaton? Why is the body and sail of a catamaran a valuable surface? How can the Balaton sailing sport and racing continue to develop and why should they become the flagship?
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The relationship between corporate responsibility, social attitude formation and sports
How can one of the biggest sponsors of Hungarian sports give even more support to the cause? Which are the most important principles of their sponsorship policy? What CSR campaigns are they working on for the near future? What effect will this have on sports? What are their future plans?
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Round-table discussion - Sponsorship with purpose
15:50-16:35: Sports media 2.
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Round-table discussion - The media - athlete relationship
About Hungarian football: in what have we made progress, in what do we still need to improve?
16:40-18:50: Mixed zone
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Building a global brand - La Liga expert
La Liga as a global brand - How does crisis affect such a large brand and how do they handle it? How does the league-clubs partnership work in such cases? What should the Hungarian sports world take from all this?
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Round-table discussion - Connection between generation Z and brands in the world of sports
Attracting, maintaining, and finally winning the commitment of generation Z is a key issue for every brand and a serious challenge, which strongly determines the results in the near future. In sports, this is even more true, as the world offers almost endless opportunities for today's young people to spend their free time. How can a sports brand or simply the sport itself be a runner-up in this competition?
Tamás TrunkGen Z expert, writer, alpine ski national team memberZorigt BatjinInsiderCreators, Marketing communication strategistVince VigváriJunior European Championship bronze medalist waterpolo playerMáté H. NagySportcommunication specialist, Former Pick Szeged marketingcommunication directorRita HajagosRed Lemon Media, PR specialist, directing partner -
When there is no fair - reliable information about accessibility
Access4you certifies the accessible use of buildings for 8+1 groups living with special needs and provides reliable information about the accessibility of the built environment through its website and application. Nearly 1.5 million people in Hungary are affected by the lack of information about accessibility, both as fans and as athletes can be visitors to sports facilities.
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MOL Bubi - The effects of changing attitudes and user habits
What was the initial idea and what is the vision now? How do they contribute to community development as well as to the promotion of active lifestyle? How open is the Hungarian society to solutions that support environmental awareness and sustainability? What marketing campaigns do they use to support their objectives?
9:20-11:15: Startup ecosystem in Hungarian sports
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Israeli Startups Changing the Game in Sports Tech
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Sporttech Hungary
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Padel: The way to success
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Creating value with the power of sport - Teqball's charitable initiatives
From a startup to a globally known brand,Teqball is already used by the biggest stars and clubs and they have a real chance to appear at the Olympic Games soon. They have reached the level where they want to give something back to the world. In what form and what activities do they wish to achieve all that? What effect does it have on the popularity of Teqball that the globall ambasssador, the one and only Ronaldinho, regularly visits our country?
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PANEL DISCUSSION - Venturecapital and sports innovation
When and depending on what can Hungary become a startup superpower? What criteria do venture capital investors decide on? What do they expect from an investment? What are currently the most promising Hungarian sports innovations that can achieve global success? How can you help their development and growth?
11:20-12:15: Multisport events and festivals
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Behind the scenes – international sport events from agency point of view
An insight into this year's major sports events held in Hungary through the lens of a dedicated agency which had a major part in all these. What goes on behind the scenes? What challenges do marketing communication and event planners face and how do they solve them? What makes the event a success? When do they consider an event successful?
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Snooker on the top!
The success story of the Hungarian Snooker Gala from the beginning. How can snooker’s best make this sport even more popular in Hungary?
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International events at the University of Debrecen
2023 European Universities 3x3 Basketball Championship / 2023 Frisbee World University Games / 2024 European University Games
Debrecen's sports ecosystem will introduce itself to the world in the next two years by organizing three major university sports events, one of which is also a multisport world competition. How did they become the main choice to organise these world-class events? Which are the most important guidelines when organizing a multisport event? What is the desired effect that they wish to have on the university and the whole environment?
12:20-13:05: Sports media 1.
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Round-table discussion - Real sport vs e-sport - from a fan's point of view
Is e-sports a sport? In the name of course, but what is behind it. What makes sport a sport anyway? From the fans, or from the fact that physical performance is behind the results? What does an e-sports event mean to the fans and how much strength training is behind a CS:GO or a FIFA 2022 event? We are also looking for answers to these.
13:00-14:00: Lunch break
14:00-14:45: Sports financing
How come there are no Hungarian teams on the stock market? Why clubs don't get loans? What application options are available for competitive and recreational sports? What can be expected from the Corporate tax (TAO) in the future? How do the largest companies decide on a sponsorship cooperation? How can the sports market maintain its competitiveness?
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Round-table discussion - Corporate tax (TAO), sponsorship and other revenue sourcesDr. Krisztina AndrásBudapesti Corvinus Egyetem, Associate professor of Corvinus UniversityÁdám Banai Phd.Magyar Nemzeti Bank, Executive director responsible for monetary instruments and foreign exchange reserve management - MNB (Hungarian National Bank)Tibor RékasiMagyar Telekom, CEOTamás LőcseiPwC Magyarország, CEOBalázs BenczédiDiófa Alapkezelő, CEO
14:50-16:20: Women in sports - empowerment, success, career 1.
Ladies share their experiences and opinions on the position of women in sports. What challenges does a female athlete face after becoming a mother and after finishing her career? Is there an appropriate moment for these decisions that greatly affect both the career and the personal life? How supportive is the current sports environment? What has improved and what needs to be improved in this matter? What other steps are required to improve this even more?
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Round-table discussion: mothers in sports
How does motherhood change the athlete? What is the hardest thing about coming back from maternity leave? Who can help the most in this aspect? Is it possible to compete again at the same level? Is there an appropriate moment in an athlete's career to become a mother?
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Round-table discussion: Female sports managers
How many female sports leaders are there? Do they face any kind of discrimination? Do they run for a position with the same chances as men? What is the biggest challenge for them? In which area/areas are they better than men? How can a woman's sports background help her become a leader?
Andrea SinkóEurópai Torna Szövetség - Aerobik szakág, Technical Commitee Member of European Gymnastics Federation - Aerobic disciplineDr. Zsuzsanna KolbenheyerNemzetközi Jégkorong Szövetség (IIHF), Board member of IIHF (International Ice Hockey Federation)Andrea TemesváriFormer Roland Garros winner tennis playerDr. Zsuzsa CsisztuMagyar és Nemzetközi Sportújságíró Szövetség, Vice president, olympian artistic gymnast, sports law specialist lawyer, TV hostKatalin PálingerOlympic silver medalist handball player
16:25-16:40: Hungarian Olympic Committee
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The establishment and benefits of the Athletes' Committee in a sports association.
16:45-18:50: Sports BIG DATA - business, innovation, value
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Data and analytics revolution in sports
Do they pay enough attention to data analysis in Hungarian sports these days? Which sports are at the top besides football? How can the appropriate use of analysis help the development of a career? Which are the data that most characterise a footballer playing in a certain position?
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Monetisation of the fans - strategies for ticket sales - dynamic pricing
What is a good ticketing system? What data can be extracted from it that can be used later? What aspects can be taken into account when creating the appropriate pricing? How to encourage people to buy tickets online?
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The real values of NFTs
What should we know about NFTs? Under which conditions should we consider their introduction? When will it become relevant in Hungary?
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Round-table discussion - Digitalisation in sports marketing - new marketing trends in sports
How has sports marketing changed thanks to digitization? What are brands looking for? How do they try to run campaigns that are more cost-effective or more captivating to the target audience? What companies appeared on the sports market thanks to digitalization?
Domenico MazzottaEntourage Sports & Entertainment, Commercial ManagerTamás VecsernyésSeyu Solutions Kft, Executive director Seyu Solutions Ltd.Dr. Miha LesjakNordic Ski Világbajnokság 2023, Primorska Egyetem, Sustainability Manager Nordic Ski World Championship 2023, University of PrimorskaJesús PizarroLa Liga, International Development Delegate for La Liga -
Digitalization. The end of sports or a chance for innovative sports branding
Organizers
Contact
Professional partner: MMSZ Sportmarketing tagozata
