Jesús Pizarro

• Building a global brand - La Liga expert
  16:40-18:50: Mixed zone - Hall of winners

  La Liga as a global brand - How does crisis affect such a large brand and how do they handle it? How does the league-clubs partnership work in such cases? What should the Hungarian sports world take from all this?

  Jesús Pizarro

  La Liga, International Development Delegate for La Liga
• Round-table discussion - Digitalisation in sports marketing - new marketing trends in sports
  16:45-18:50: Sports BIG DATA - business, innovation, value - Hall of legends

  How has sports marketing changed thanks to digitization? What are brands looking for? How do they try to run campaigns that are more cost-effective or more captivating to the target audience? What companies appeared on the sports market thanks to digitalization?

  Domenico Mazzotta

  Entourage Sports & Entertainment, Commercial Manager

  Tamás Vecsernyés

  Seyu Solutions Kft, Executive director Seyu Solutions Ltd.

  Dr. Miha Lesjak

  Nordic Ski Világbajnokság 2023, Primorska Egyetem, Sustainability Manager Nordic Ski World Championship 2023, University of Primorska

  Jesús Pizarro

  La Liga, International Development Delegate for La Liga