Dr. Miha Lesjak

• Nordic Ski World Championship from a sustainability approach
  16:35-17:30: Sports ecosystem and sustainability 1. - Hall of champions
  Dr. Miha Lesjak

  Nordic Ski Világbajnokság 2023, Primorska Egyetem, Sustainability Manager Nordic Ski World Championship 2023, University of Primorska
• Round-table discussion - Digitalisation in sports marketing - new marketing trends in sports
  16:45-18:50: Sports BIG DATA - business, innovation, value - Hall of legends

  How has sports marketing changed thanks to digitization? What are brands looking for? How do they try to run campaigns that are more cost-effective or more captivating to the target audience? What companies appeared on the sports market thanks to digitalization?

  Domenico Mazzotta

  Entourage Sports & Entertainment, Commercial Manager

  Tamás Vecsernyés

  Seyu Solutions Kft, Executive director Seyu Solutions Ltd.

  Dr. Miha Lesjak

  Nordic Ski Világbajnokság 2023, Primorska Egyetem, Sustainability Manager Nordic Ski World Championship 2023, University of Primorska

  Jesús Pizarro

  La Liga, International Development Delegate for La Liga