Tamás Trunk

• Digitalization. The end of sports or a chance for innovative sports branding
  16:45-18:50: Sports BIG DATA - business, innovation, value - Hall of legends
  Tamás Trunk

  Gen Z expert, writer, alpine ski national team member
• Round-table discussion - Connection between generation Z and brands in the world of sports
  16:40-18:50: Mixed zone - Hall of winners

  Attracting, maintaining, and finally winning the commitment of generation Z is a key issue for every brand and a serious challenge, which strongly determines the results in the near future. In sports, this is even more true, as the world offers almost endless opportunities for today's young people to spend their free time. How can a sports brand or simply the sport itself be a runner-up in this competition?

  Tamás Trunk

  Gen Z expert, writer, alpine ski national team member

  Zorigt Batjin

  InsiderCreators, Marketing communication strategist

  Vince Vigvári

  Junior European Championship bronze medalist waterpolo player

  Máté H. Nagy

  Sportcommunication specialist, Former Pick Szeged marketingcommunication director

  Rita Hajagos

  Red Lemon Media, PR specialist, directing partner